Applying the Social, Mobile, Analytics and Cloud (SMAC) model to your Retail Wi-Fi Investment
Figure 1: Gartner Nexus of Forces is the convergence of social, mobile, information (analytics), and cloud to transform business and IT.
Social, mobile, analytics and cloud (SMAC) technologies are high on everyone’s investment priorities list—so much so that SMAC has become the new enterprise IT model. Research firm Gartner refers to the trend as the Nexus of Forces, a convergence of technologies that is building upon and transforming consumer behavior and ushering in the next-generation of business technology.
“Although these forces are innovative and disruptive on their own, together they are revolutionizing business and society, disrupting old business models and creating new leaders,” says Gartner. Therefore, the SMAC model calls for evaluating individual technology investments by how well it helps you integrate social, mobile, analytics and cloud services to transform your enterprise.