Wi-Fi Certified Easy Connect for Device Onboarding
Posted by Hemant Chaskar on Jul 9, 2018
WPA3 Security Image

Wi-Fi Alliance®  has introduced three new enhancements to security of Wi-Fi, namely WPA3, Enhanced Open and Easy Connect.

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How Long Will Wi-Fi Protect You from Carrier Monetization Programs?
Posted by AirTightTeam on Nov 13, 2014

In the last couple of weeks, several reports on carriers’ plans and practices to track and analyze their mobile web traffic caught the attention of consumers and privacy watchers.

iOS8 MAC Address Randomization Update
Posted by AirTightTeam on Sep 25, 2014

by Bhupinder Misra

iOS8 MAC Randomization – Analyzed!
Posted by AirTightTeam on Sep 23, 2014

by Bhupinder Misra

Showrooming Might Actually Be Good for Brick-and-Mortar Stores
Posted by AirTightTeam on Jul 22, 2013

Raise your hand if you have ever gone to a store to test a product or to try on a piece of clothing, then ordered it online, from home, for a cheaper price. Or, if you have compared prices and purchased online, right from your mobile device, right there in the store.

Evaluating a Wi-Fi Solutions Provider? Make Sure They Talk SMAC
Posted by AirTightTeam on Jul 15, 2013

Applying the Social, Mobile, Analytics and Cloud (SMAC) model to your Retail Wi-Fi Investment

Figure 1: Gartner Nexus of Forces is the convergence of social, mobile, information (analytics), and cloud to transform business and IT.

Social, mobile, analytics and cloud (SMAC) technologies are high on everyone’s investment priorities list—so much so that SMAC has become the new enterprise IT model. Research firm Gartner refers to the trend as the Nexus of Forces, a convergence of technologies that is building upon and transforming consumer behavior and ushering in the next-generation of business technology.

“Although these forces are innovative and disruptive on their own, together they are revolutionizing business and society, disrupting old business models and creating new leaders,” says Gartner. Therefore, the SMAC model calls for evaluating individual technology investments by how well it helps you integrate social, mobile, analytics and cloud services to transform your enterprise.

Fast Forward: The New Personalized In-Store Shopping Experience
Posted by AirTightTeam on Jun 11, 2013

How Retailers Can Reinvigorate Brick-and-Mortar

Many brick-and-mortar retailers have used data analytics from their online sites to create in-depth customer portraits based on geography, demographics, interests and shopping habits. But when the customer enters their physical store, suddenly the store is largely blind, unable to connect the wealth of online data to the customer walking in their store.

Perhaps this is why brick-and-mortar retailers are being hammered by online-only retailers who know so much about their customers. A recent Forrester report predicts online sales will reach $262 billion by the end of 2013, a 13 percent rise from $231 billion in 2012, while retail store sales have limped along at just under three percent growth.

Not Your Mom’s Shopping List
Posted by AirTightTeam on May 21, 2013

Today’s Digital Lists Can Increase Basket Size and Build Loyalty

I remember my mom’s shopping list. Usually written on scraps of paper and stuffed in her purse, it served an effective single-function purpose: memory enhancement. And while it was mobile, it was easily misplaced, difficult to replicate, and sharing it with others required a physical handoff.

To shop or not to shop, in-store Wi-Fi is the answer to that question
Posted by AirTightTeam on Apr 22, 2013

Did you know that 80% of mobile consumers are influenced by in-store Wi-Fi as a factor in deciding where they shop?

In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions for the world-wide retail industry. One of the report’s authors is retail research director Leslie Hand. She and I recently met at IDC’s Directions annual conference in Silicon Valley to discuss the recently published report.