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2015 Year of the Goat and Wi-Fi & Security

by AirTightTeam on Mar 3, 2015

In many Asian countries, the New Year is based on the lunar calendar and is dictated by the first new moon and ends on the full moon. In the case of the Chinese calendar, each New Year is marked by the characteristics of one of the 12 zodiacal animals: the rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog and pig.

In the first part of a 2 part blog series, we started off by reflecting on the Year of the Horse and 2014. In this second installment, we look ahead to the Year of the Goat which began on February 19th 2015.

Looking Ahead to the Year of the Goat:

Looking ahead on the coming year, we have a 4 notable areas to single out.

  1. Focus, Growth and Key Partnerships
  2. Key Wi-Fi Trends in 2015
  3. Products & Innovations
  4. Connecting with Customers

1) Focus, Growth and Key Partnerships

All indications are that 2015 will be a banner year in the Wi-Fi industry as well as for AirTight partners and customers!

In the closing weeks of 2014 AirTight added two key executives to the company:

  • Rick Wilmer as Chief Operating Officer
  • Mike Anthofer as Chief Financial Officer

picture of Rick Wilmer, AirTight COO Rick Wilmer, AirTight COO.

In an interview with CRN, Rick shares his thoughts on why he joined AirTight.

“The caliber of their engineering and technology talent is impressive. I believe this team has the potential to do something remarkable in the enterprise Wi-Fi space.”

Source: AirTight Networks Adds Top Exec Talent In Bid To Make Wi-Fi More Social. Via CRN News, December 2014

More information via AirTight Newsroom: AirTight Networks Positioned for Next Phase of Growth in 2015: New COO & CFO, Channel Expansion, Continuous Product Innovation.

Meet the Hot Cybersecurity Companies to Watch in 2015, via CyberSecurity Ventures.
More information at Cybersecurity 500 [interactive and searchable list].
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All Indications are that 2015 will be a Banner Year
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AirTight continues to see demand share shift from a direct sales model to the channel. The company is on track to achieve its goal of 80% sales through the channel in 2015 globally, while 100% of international sales will continue to be through the channel. AirTight is forging new partnerships with key managed service providers including Earthlink and Hughes.
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EarthLink Secure Storefront from EarthLink on Vimeo.

If you missed the Retail Next webinar on connected stores (featuring Greg Buzek – IHL, Kevin McCauley -AirTight, and Greg Griffiths – Earthlink) you can see a replay at rtou.ch/store-networks.

IHL Group, retail research firm, AirTight Networks and EarthLink recently partnered to conduct one of the first-ever studies that provides insights into the retail industry’s plans for store networking, WiFi, security and engagement.

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Interested in the full results? Register here to get the final IHL study. -

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2) Key Wi-Fi Trends in 2015
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Never one to shy away from making bold predictions, Hemant Chaskar outlines what we can expect in Wi-Fi in 2015:
        1. Super-Size: Deployments as large as hundreds, thousands and up to a million APs.
        2. Super-Charge: ISP, MSO, MSP business model enablement, increased spectrum of engagement applications, CRM integration and big data set analytics.
        3. Scalability Behind the Edge: Importance of backend systems to support Super-size and Super-charged.
        4. Right Offer, Right Time, Right Place: Integration of multiple platforms such as Wi-Fi, iBeacon and other innovations.
        5. Opinions and Requirements: Concerns around monetization, intrusiveness and privacy are hot topics in 2015

Read the full detail behind these bold predictions or view the companion OnTheFlyWifi webcast replay. OnTheFlyWifi webcast.

 

Executive Viewpoint 2015 Prediction: AirTight Networks - Internet of Things Will Drive Digital Transformation in Businesses | by Hemant Chaskar via Virtual Strategy Magazine, January 2nd 2015

3) Products and Innovations

Many product, service and application innovations are being introduced with many more planned for 2015. Three such innovations include:

For NRF 2015, AirTight Networks announced updates to its Wi-Fi solution for retail, including Nano, its mobile cloud management application, now available with custom skins for key MSPs, and an in-browser messaging feature. Read the announcement on AirTight’s web site: AirTight Networks Enhances Multi-Unit Retail Wi-Fi Offering for NRF 2015. For NRF 2015, AirTight Networks announced updates to its Wi-Fi solution for retail, including Nano, its mobile cloud management application, now available with custom skins for key MSPs, and an in-browser messaging feature. Read the announcement.

AirTight NanoTM

For NRF 2015, AirTight Networks announced updates to its Wi-Fi solution for retail, including Nano, its mobile cloud management application, now available with custom skins for key MSPs, and an in-browser messaging feature.

"The Nano application will be a key element of EarthLink Secure WiFiTM as it provides configuration simplicity and speed, but maintains IT control and oversight," said Mike Frane, Director of Product Management at EarthLink.

"Store-level personnel or our remote technicians can get WiFi up and running in minutes with enterprise-class features. This reduces our investment in level 1 support and greatly reduces truck rolls, allowing us to focus on valuable customer interactions."

Nano simplifies Wi-Fi configurations and compliance reporting by exposing several key features of a cloud Wi-Fi management console via a mobile web app. The configurations done through Nano are synchronized with the enterprise cloud management console, so that retailers and their MSPs can layer additional cloud services on top of basic configurations done through Nano. They also retain full visibility into brand-wide Wi-Fi analytics and engagement metrics. Source: AirTight Unveils Wi-Fi Config Tool for Retail via Channel Vision Magazine.

Read the announcement on AirTight’s web site: AirTight Networks Enhances Multi-Unit Retail Wi-Fi Offering for NRF 2015

In-browser Messaging

The in-browser messaging feature allows insertion of messages in a user’s web session. This provides continuous channel for engagement as the user browses the web over guest Wi-Fi. Retailers and restaurants can now promote flash sales, store specials or the venue’s loyalty program. Retailers can also place third-party ads and align them with in-store promotions, such as premium end-cap placements. The feature also provides detailed analytics on click tracking.

Hemant Chaskar discusses some of the considerations of in-browser messaging in "2015: The Year of Experience and Scale".

WizShark: A picture is worth a thousand framesTM.

In February, Robert Ferruolo gave a Ten Talk on WizShark.net at the WLAN Professionals Conference in Dallas. You can view the SlideShare summary and / or view the video. A more in-depth video presentation of WizShark is also available here.

4) Connecting with Customers

Customer engagement and store efficiencies are top of mind for retailers, hospitality and leisure operators attending Industry events like NRF, RBTE and MURTEC. AirTight has a strong presence at these events where you can easily request a meeting or private demo.

Join us for an informative webinar regarding the usage and deployment of an iBeacon solution. In this 30 minute webinar we will work through what to consider when deciding to engage in an iBeacon deployment. Join us for an informative webinar regarding the usage and deployment of an iBeacon solution. In this 30 minute webinar we will work through what to consider when deciding to engage in an iBeacon deployment.

You'll want to join us for an informative webinar regarding the usage and deployment of an iBeacon solution.

In this 30 minute webinar we will work through what to consider when deciding to engage in an iBeacon deployment.

Register for iBeacon Reality Check: Essential Considerations for an iBeacon Deployment Mar 10, 2015 8:00 AM PDT

The session will cover the following topics:

  • What is iBeacon?
  • iBeacon Reality Check
  • Components to Build an iBeacon Solution
  • iBeacon Challenges

 

 

We're off to a roaring start and all indications are that 2015 will be a banner year in the Wi-Fi industry as well as for AirTight partners and customers!

 

Additional Information:

Wireless LAN Professionals Conference - February 2015

 

Register to download the free ebook: “A Guide for Wireless Customer Engagement and Security” Register to download the free ebook: “A Guide for Wireless Customer Engagement and Security”

 

 

 

 

 

 

 

 

Topics: Wireless security, Industry, WiFi, WLAN networks, Cloud, Managed Service, Wireless Field Day, 802.11ac, WiFi Access, Retail