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Fanning the Flames of Rebellion with Honor
Posted by Rick Wilmer on Sep 14, 2017
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Witnessing ethical train wreck after train wreck in Silicon Valley, it’s easy to conclude that the quest for success at all costs is a recent phenomenon and one limited to startups.

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Social Wi-Fi and Analytics Deliver Dividends for Local Businesses
Posted by AirTightTeam on Apr 30, 2014
Roosevelt's at 7

Airtight Networks has cracked the code on how to deliver meaningful customer experiences specific to each individual through the delivery of personalized analytics in real time. Understanding individual customer behaviors can now be driven by actionable data. Businesses are always looking at ways to improve sales and efficiency. AirTight analytics provide answers to common questions like:

  • How long does each customer stay and shop?
  • How often do they come in?
  • How effective are my marketing campaigns?

EarthLink Launches Secure WiFi™ Powered by AirTight
Posted by AirTightTeam on Apr 22, 2014

EarthLink launched its Secure WiFi™ service in the US, with the official announcement out yesterday: EarthLink Launches New Secure WiFi Service, Featuring Integrated Security, Customer Analytics and Social Media

Check out the news coverage following the announcement:

The Holy Grail of Retail, Part 2
Posted by Devin Akin on Jan 6, 2014

This is part 2 of last week's post The Holy Grail of Retail. In today's installment, I discuss what it takes to reach it.

Operational Implementation

There is a set of coordinated technologies required to affect the Holy Grail. A complex set of variables if you will. It’s the responsibility of manufacturers to implement this set of technologies in such a way that they become a simplified, unified structure. This keeps the learning curve short, deployment and operational costs down, and assures a less error-prone implementation. Consider the following parts:

    • Wi-Fi infrastructure with cloud management & social media authentication
    • CRM system integration
    • Mobile devices, operating systems, and applications
    • Managed Service Provider (MSP) enablement (for those customers who want someone else to manage it for them)
    • Security services, such as WIPS and PCI compliance and reporting
    • Location services, which may be integrated with mobile applications
    • Infrastructure analytics and reporting, which may be tied into other systems

What’s even more of a challenge is when one or more of these technologies are provided by multiple vendors who have loose (or no) integration.

The Holy Grail of Retail
Posted by Devin Akin on Jan 2, 2014

In the retail market, the current Holy Grail is to unify the online and in-store shopping experiences (sometimes called ‘omni-channel’ retailing) such that the customer has a personalized shopping experience that promotes brand loyalty. The customer experience should be enjoyable and personalized, with available contextually relevant and timely information that makes interacting with the retailer effortless and transparent.

Technology Is Here
Will every salesperson know your name in the not so distant future?

The technology now exists to enable such capabilities, and retailers can drive a new generation of brand awareness and loyalty programs. The new focus will be on growing the business while leaving behind the worries of showrooming and shrinking margins.

Since the technology is here, why then isn’t every major retailer making a move toward the Holy Grail at a break-neck pace? Why can’t I walk into my local electronics store, expecting this guy to walk up to me with an iPad, and…

Get in the Game with Wi-Fi Managed Services, Part 2
Posted by Devin Akin on Nov 14, 2013

This is part 2 of the 2-part series on the managed service provider model in Wi-Fi. Click here for part 1.

Is Wi-Fi Ready for MSPs?

An important consideration when offering Wi-Fi as a managed service is whether or not the Wi-Fi solution you will choose is designed for it, both from the technical and business aspects. There’s far more to the selection process than meets the eye, and a few (of many) requirements might include:

Get in the Game with Wi-Fi Managed Services
Posted by Devin Akin on Nov 12, 2013

This is part 1 on our two-part MSP series. Part 1 focuses on the basics of the MSP delivery, while part 2 will discuss how to make this model work for you.

Nothing’s much has changed since I last blogged about Wi-Fi managed services almost a year ago, other than that I now work for a different manufacturer. The reason for the longer-than-expected ramp-up time is that Wi-Fi manufacturers (in general) haven’t yet adequately equipped their channel partners to take advantage of this market trend. The slow ramp-up is over, and it looks like it’s a land grab of epic proportion… starting… NOW. For those of you waiting on the sidelines, it’s time to get in the game.

Market Drivers for MSPs

As the challenges of delivering high-performance wireless access networks in the face of exploding user demands become ever more daunting to the average IT guy, midmarket CIOs are still having a difficult time of adequately staffing their IT organization. Gartner and I both still believe that midmarket companies should consider using Managed Service Providers (MSPs) to solve this problem.

Next generation cloud-based Wi-Fi management plane
Posted by Hemant Chaskar on Aug 7, 2013

In early days of cloud Wi-Fi, incumbents used to say that cloud Wi-Fi was just about moving traditional controller appliances to centralized data centers. As time progressed, it became clear that this was a gross mischaracterization of cloud Wi-Fi. In the first dimension, cloud Wi-Fi would differentiate from traditional architecture by decoupling the data plane from the control plane (also called “local switching”). However, this alone wasn’t adequate since tying the control plane to centralized controllers created an inefficient architecture. Accordingly, the second new dimension consisted in moving the control plane to the edge of the network (also referred to as “smart edge APs”).

Attn. Retail Marketers: In-Store Shoppers are Changing. Are You?
Posted by AirTightTeam on May 16, 2013

To say that mobile technology is impacting brick-and-mortar retail is akin to proclaiming at the turn of the last century that the motorcar just might change the horse-drawn carriage business. Shoppers today are empowered by technology to gain the advantage at every turn, whether it’s using a smartphone to find the best price for the same product online, locate out-of-stock sizes or colors in the store next door, or learn what their friends or other customers had to say about a product before they buy.